January 25 2018

How Home Buyers will Search for New Homes in 2018

by racheal

Search New Homes in Denver Under 300K

As consumers spend more and more of their time using smart phones to check their social media platforms, emails and search the web, it was no surprise that Google released mobile-first indexing in December of 2017. For those of you that are unfamiliar with mobile-first indexing, it simply means that the way Google sees or indexes your mobile version of your site is how it will determine to index and most importantly start to rank other versions of your website like desktop and tablet. In other words, your mobile site becomes the primary determination on how your site is ranked across all devises.

With the development of voice search and an increase in mobile use, consumers have evolved how they search the web. According to ComScore, by 2020 half of searches will be made via voice search. Gone are the days when a consumer would type a short keyword query into a Google search bar. Now, consumers simply ask “Siri”, “Alexa”, “Cortana” or whatever device they are using, long keyword phrase of exactly they are looking for. Meaning, "mobile voice searches will use natural language, which means long-tail keyword phrases are more important than ever." says Sherry Bonelli from Search Engine Land.

For homebuilders this means we need to re-think our keyword planning. Instead of optimizing for “new homes Denver”, we should start to think what a homebuyer would ask in a voice search, such as “new homes Denver under 300k”. While “new homes Denver” may have a larger number of search queries then “new homes Denver under 300k”, the longer keyword term delivers higher quality traffic. "Long-tail keywords are longer and more specific keyword phrases that visitors are more likely to use when they’re closer to a point-of-purchase or when they're using voice search." according to WordStream. The homebuyer searching for a specific price range is further down the sales funnel then a buyer that is just starting out and not quite knowing exactly what they are looking for. Being found for long-tail keywords not only helps you gain traffic from voice search, but it also helps deliver higher quality leads.

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